The New York Times reports on a classic David and Goliath story about how a baker in the small town of Altamura, Italy, put the local McDonalds out of business by producing a superior product that his customers preferred to McDonalds. As he says:
"What took place was a small war between us and McDonald's," said Onofrio Pepe, a retired journalist who founded an association here devoted to local delicacies. "Our bullets were focaccia. And sausage. And bread. It was a peaceful war, without any spilling of blood."
Who can blame him? Wouldn't you rather have a nice focaccia and some really good sausage? I know I would.
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